Ecuador is at a historic turning point: the energy transition has ceased to be a distant goal and has become an urgent and strategic necessity. The gradual elimination of fossil fuel subsidies and the national commitment to sustainability are opening an unprecedented scenario for the growth of the renewable energy sector. Each year, the government allocates billions of dollars in subsidies to electricity generation, which has obscured the true costs to the system. This situation has been one of the causes of the recent energy shortages. In this context, the shift towards clean and efficient technologies becomes not only necessary but also highly profitable, especially for the productive sector.